The Strip hotel-casino will be Caesars’ 10th Horseshoe-branded property, following the company’s grand opening of the Lake Charles, Louisiana, location on Monday. will officially rebrand Bally’s Las Vegas into the Horseshoe Las Vegas on Thursday, after first announcing plans for the name change in January. Baskow/Las Vegas Review-Journal) Horseshoe is trying its luck in Las Vegas - decades after the brand left downtown Las Vegas.Ĭaesars Entertainment Inc. Visitors walk about the the Grand Bazaar Shops outside Horseshoe Las Vegas (formerly Bally's), with the rebrand set to officially launch this week on Thursday, Dec.
